About
Growth strategist.
Builder of systems.
I'm Leon Cho. Based in Toronto, working at the intersection of AI, technical SEO, and full-funnel growth strategy. I build the kind of systems that keep working after the engagement ends.
Location
Toronto, Canada
Languages
English · Cantonese · Mandarin
Availability
Selective projects, Q3 2026
Philosophy
I care about digital work that's built with intent.
Not every brand needs more traffic. Some need better architecture, a clearer message, or a smarter distribution system. I spend the first part of every engagement figuring out which problem actually deserves solving — then we build something that lasts.
Beyond work
Badminton player. Runner. App builder. Ramen enthusiast. Occasional overthinker about information architecture.
Experience
A deliberate career path, earned role by role.
2024
Parchem Trading
Senior Growth Marketing Specialist
Led AI-powered SEO initiatives across a chemical trading platform, repositioning the brand as an AI-enabled category leader. Generated 18% QoQ lead growth and a 13× ROI increase through structured content systems and technical optimisation.
2023
Nova Vacation Homes
Marketing Consultant
Redesigned the homeowner acquisition funnel end-to-end, combining AI-driven lead targeting with conversion-focused UX. Delivered 54 qualified leads in 90 days and a $1.2M revenue uplift in a competitive vacation rental market.
2022–2023
Yellow Pages Canada
Digital Marketing Specialist
Scaled growth frameworks across 40+ SMB client campaigns simultaneously. Increased organic traffic by 25%+, improved conversions by 15% through A/B testing, and reduced mobile bounce rates by 30% through analytical rigour and campaign restructuring.
Tech Stack & Tools
Certifications
Google Marketing Platform
Google Analytics IQ
Hootsuite Social Media