Nova Vacation Homes
Nova Vacation Homes – Homeowner Acquisition Engine
54
Qualified Leads (90 days)
30%
Faster Conversion
$1.2M
New Property Value
Overview
Built a repeatable AI-powered acquisition funnel that generated predictable homeowner leads and $1.2M in new property value through systematic qualification and automation.
Client
Nova Vacation Homes
Role
Marketing Consultant & Acquisition Strategist
Tools & Stack
The Challenge
Traditional lead generation was inconsistent and failed to deliver enough high-value homeowner clients. Nova needed a predictable system to compete in Orlando's saturated vacation rental market while maintaining lead quality and conversion rates.
Strategic Approach
Build a repeatable AI-powered acquisition funnel with automation and qualification to ensure consistent flow of high-intent homeowners ready to partner with Nova's property management services.
Execution
Implemented OwnerPoint CRM integration with end-to-end funnel (Facebook/Google Ads → qualification quiz → strategy call → onboarding). Deployed AI lead scoring algorithms, automated nurture email campaigns, and A/B tested value propositions to optimize conversion at each stage.
Results
Created a predictable flow of 54 qualified leads in 90 days with 30% faster conversion cycles. The scalable acquisition engine generated $1.2M in new property value while reducing manual qualification work by 65% through intelligent automation.
Growth Levers
What moved the needle.
AI Lead Scoring
Automated qualification and prioritization
85%
Funnel Optimization
Ads → Quiz → Call → Onboarding
78%
Automated Nurture
Personalized email sequences
65%
A/B Tested Offers
Optimized value propositions
55%
CRM Integration
Streamlined follow-up process
45%