Yellow Pages Canada
Yellow Pages – Scaling SEM & SEO for 40+ Clients
28%+
Organic Traffic Increase
35%
Landing Page Conversion Lift
19%
Mobile Bounce Rate Decrease
Overview
Created scalable SEM/SEO frameworks that delivered measurable improvements across 40+ SMB clients. Implemented systematic optimization to increase organic traffic, improve conversions, and strengthen ROI at scale.
Client
Yellow Pages Canada
Role
Digital Marketing Specialist
Tools & Stack
The Challenge
Yellow Pages needed to deliver consistent ROI for 40+ SMB clients across fragmented SEM/SEO campaigns. Each client required tailored strategies while maintaining cost efficiency and performance at portfolio scale.
Strategic Approach
Build standardized SEM/SEO systems that allowed for multi-client management, while layering vertical-specific customization to adapt to different industries and local markets.
Execution
Optimized website content and increased organic traffic by 25%+ through keyword research, on-page optimization, and link-building. Implemented A/B testing of landing pages → 15% increase in conversion rates for targeted keywords. Monitored and analyzed campaign data to adjust strategies, resulting in a 30% decrease in bounce rate for mobile users. Analyzed website data with Google Analytics to identify key areas for improvement, driving a 15% increase in overall engagement. Simultaneously managed 40+ SEM campaigns across diverse industries while maintaining ROI.
Results
Delivered measurable ROI improvements portfolio-wide, improved lead volume, reduced CPA, and strengthened Yellow Pages' positioning as a trusted SMB growth partner.
Growth Levers
What moved the needle.
Standardized SEM Frameworks
Scalable campaign structures
85%
Keyword Segmentation
Targeted SMB optimization
75%
ROI Dashboard Systems
Performance tracking across accounts
65%
SMB SEO Improvements
Local search optimization
55%
Multi-Account Management
Efficient portfolio oversight
45%